Burcu Zeybek

urcu Zeybek completed her undergraduate and graduate studies at Kocaeli University, Faculty of Communication, Department of Public Relations and Publicity, and continued her doctorate at Istanbul University. Zeybek, who works in the "Corporate Communication" departments of various private companies, has been working as a faculty member at Istanbul University since 2012. Zeybek's work areas, who received the title of Associate Professor in the Field of Communication Studies in 2020, are; political communication, persuasion and rhetoric, smart city applications, country promotion methods, city branding. Zeybek, who is a member of the Advisory Board of the Turkish Healthy Cities Association and a member of the Board of Trustees of the Urban Transformation and Urbanization Foundation, is also a member of the High Advisory Board of the Turkish Internet Media Association. He also writes a column for an academic brochure. Zeybek, who provides various trainings for private sector and public options in areas such as Perception Management, Persuasion Strategies, Effective Communication Skills, carries out various projects on brand city communication and sustainability.